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How to Sell on GeM: A Comprehensive Guide for Beginners

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Welcome to our in-depth guide on how to sell your products and services on the Government e-Marketplace (GeM). GeM is an online platform designed to facilitate the procurement of goods and services by various government departments, organizations, and public sector undertakings in India.

If you're a business owner looking to expand your market and tap into government contracts, GeM is an excellent opportunity.

In this blog post, we’ll walk you through the entire process of becoming a successful seller on GeM, from registration to receiving payments.

Sell on GeM

Why Sell on GeM?

Before diving into the steps, let's explore why selling on GeM is beneficial:

  • Access to a Large Market: GeM connects you with numerous government buyers.
  • Transparent Process: The platform ensures a transparent procurement process.
  • Timely Payments: Government payments are usually timely, reducing financial risks.
  • Ease of Doing Business: The online platform simplifies the procurement process.

Step 1: Registration

The first step to selling on GeM is registration. Here's how to get started:

Documents Required

Depending on your business or organization type, you'll need specific documents for registration. Ensure you have:

  • User’s Aadhaar Number or Personal PAN
  • Phone number linked to Aadhaar or PAN

Seller Account Creation

  1. Visit the GeM Website: Go to gem.gov.in
  2. Sign Up: Click on "Sign Up" and select "Seller/Service Provider."
  3. Business Type: Choose your business type and proceed.
  4. Terms and Conditions: Accept the terms and conditions to move forward.
  5. Business Information: Fill in your business details.
  6. Aadhaar/PAN Verification: Verify your details using Aadhaar or PAN.
  7. Create User ID and Password: Set up your User ID and password.

Profile Completion

Completing your profile is mandatory to start selling on GeM. You will need to provide additional documents and details.

  1. Access My Profile: Go to the "My Profile" section on GeM.
  2. Fill in Details: Complete the following sections:
    • Business Profile
    • My Action
    • Vendor Assessment
    • Seller Panel
    • Account Setting
    • User Management

Step 2: Cataloging

Once your profile is complete, you can add your products or services to the GeM catalog. This step is crucial for visibility and sales.

Adding Products/Services

  1. Login: Log into your GeM seller account.
  2. Catalog Option: Click on the catalog option.
  3. Choose Category: Select "Products" or "Services."
  4. Add New Offering: Click on "Add New Offering."
  5. Category Search: Find the right category for your product/service.
  6. Enter Specifications: Provide detailed technical specifications.
  7. Upload Documents: Upload supporting documents.
  8. Submit for Approval: Submit your catalog for approval.

Step 3: Bidding

With your products or services listed, you can now participate in bids to secure contracts.

Participating in Bids

  1. Notifications: Receive email and SMS notifications for new bid publications related to your category.
  2. Search Bids: You can also search for bids directly on the GeM website.
  3. Analyze Bid: Carefully analyze the bid requirements and prepare your documents accordingly.
  4. Bid Participation: Click on the "Participate" button for the desired bid.
  5. Select Catalog: Choose your catalog for the bid.
  6. Quote Price: Enter the price you wish to quote.
  7. Upload Documents: Upload all required documents.
  8. Submit Bid: Verify your participation and submit the bid.

Step 4: Order Fulfillment

If you win a bid, you will receive an order confirmation via email and phone. Now it's time to fulfill the order.

Processing Orders

  1. Order Confirmation: Check your GeM Seller profile for the order fulfillment tab.
  2. Generate Invoice: Generate the invoice for the order.

Step 5: Payment

After fulfilling the order, the last step is to ensure you receive payment.

Receiving Payments

  1. Payment Timeline: Payments are usually processed within 15-20 days after dispatch.
  2. Contact Buyer: If there is a delay, contact the buyer to initiate payment.
  3. Raise Incident: If the buyer does not respond, raise an incident on GeM. The GeM admin will assist you in receiving your payment.


Selling on GeM can significantly expand your business by providing access to a vast market of government buyers. By following the steps outlined in this guide, you can successfully navigate the GeM platform, from registration to receiving payments.


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