The Government e-Marketplace (GeM) has introduced significant changes regarding the availability of unbranded product options. For many resellers, this shift requires a new approach to brand authorization and catalog management to ensure continued compliance and success on the platform.
Overview of GeM Policy Changes
Recent updates to the GeM portal have restricted the ability to list products as 'unbranded.' This change is part of a broader effort to improve product traceability and ensure that buyers receive authentic, manufacturer-backed goods.
Implications for Resellers
Resellers who previously relied on unbranded listings must now pivot toward branded products. This means that if you are selling goods, you must have a formal relationship with the Original Equipment Manufacturer (OEM) or be an authorized distributor.
How to Obtain OEM Brand Approval
To continue selling on GeM, follow these steps to secure brand approval:
- Identify the OEM: Ensure the brand you intend to sell is registered on the GeM portal.
- Request Authorization: Contact the OEM to obtain an authorization letter or digital certificate.
- Submit via Portal: Use the 'Brand Approval' section on your GeM dashboard to upload the necessary documents.
- Maintain Compliance: Keep your authorization documentation updated, as GeM performs periodic audits to verify current agreements.